About Us

It’s Time was founded by Ethan Wong, who started in industrial design. In 2015, she launched the brand to make small, everyday goods that make life easier. We sell things like kitchen tools, lifestyle items, and household helpers—designed with quality materials, smart ideas, and solid craftsmanship. We care about the planet too, so our products are built to last, not just to toss.

Ethan looked to the Bauhaus Movement for inspiration—simple, useful stuff from designers like Mies van der Rohe and Aalto. She took that and made practical tools that look good and work great. It’s Time offers clever designs that fit your daily routine, with a modern feel at a good price.

Ethan kicked things off in New York, and now It’s Time has hubs in the US, Canada, Australia, the UK, and Hong Kong.

Our Quality Promise

Quality isn’t random—it’s hard work. We focus on every part, from materials to how it’s made. Our goods are meant to help you, not hassle you. If something’s not right, we’ll take it back. That’s it.